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Capital SUP Launches Online Store

Online Store Cover Image


We are excited to announce the launch of our online store. The new home base for Capital SUP branded apparel & accessories, lifestyle products, paddle gear, and more! Since our inception, we have focused on growing our services & experiences business. Creating a successful retail model seemed daunting, so it never became a priority. We’re always looking for new ways to grow the business. With advancements in technology over the past several years, creating an e-commerce business has never been easier. Robust platform integrations allow us to market, advertise, and sell our products seamlessly across our digital and social media channels. 

What can you buy in the store? 

We are taking a phased approach that will allow us to create, test, get feedback, and make changes quickly. Always making sure the customer experience is the #1 priority. 

Phase 1, as you will see while browsing the online store is all about Capital SUP branded apparel and accessories. 

Phase 2 evolves the product selection to paddle & water-themed lifestyle apparel & accessories. All the slogans we have come up with over the years, and past t-shirt designs we will bring to life with a new, more modern look. We are also working on several new design concepts you haven’t seen before.

Phase 3 think “online marketplace.” We want to support our creative friends who have started boutique apparel, accessory, and jewelry lines that fit our brand. 

This is the roadmap for the rest of the year. More phases will be unveiled before the start of the 2021 paddle season.

Where is the online store? 

The URL to the online store is You also can find the online store on by hovering over the SHOP link on the header menu and click online store.

To get back to Capital SUPs main site, simply click Experiences on the online store’s header menu.

What’s Next? 

SHOP! We will continuously evolve the product selection and encourage you to reach out to us with all ideas. Capital SUP from Day 1 has been community first, and the same mantra applies to the online store. 

LAUNCH SPECIAL – 15% OFF EVERYTHING! ENTER: LAUNCH2020 at check out to redeem.


*Deal ends Sunday night. Code can only be used one-time.*

Thank you for your support. We are looking forward to seeing all of you rock the new apparel & accessory line. Tag @capitalsup on Facebook & Instagram to be featured!