Capital SUP Brand 3.0 – A New Era

Memorial Day Weekend was the start of Capital SUPs 7th year in business. It’s been quite a ride so far, but we’ve only just begun! This article is an overview of the evolution of the Capital SUP brand.

1.0

Back in 2014, we didn’t know much of anything, especially how to make a logo. Thankfully, Brian’s Uncle Lee Bonner volunteered to help. Interesting fact, Lee & Denise Bonner, who live on Spa Creek, were the first people Brian pitched Capital SUP as an idea for a business. They were the first ones to inspire us to go for it! Thanks, Denise & Lee! 

The name Capital came from living in and starting a business in Annapolis, the Capital of Maryland. SUP is short for stand up paddleboarding. Shoutout to Kevin for coming up with the name! Both are not clever, but as long as you believe in the story, it doesn’t matter. Fun fact, the other name we were considering was SUP Innovation. Brian’s idea. The business wouldn’t have lasted a year with that name.